More than 8 in 10 consumers will celebrate Mother's Day this year

2020.05.15

More than 8 in 10 consumers will celebrate Mother's Day this year

NRF's annual Mother's Day survey shows how consumers are adapting their spending and gifting plans in light of the ongoing coronavirus pandemic.

78 percent say that celebrating Mother's Day is important to them this year given the current state of the coronavirus.

Consumers are interested in spending a little more, approximately $8 more, for an average of $205 on Mother's Day gifts and celebrations.

Categories like electronics, housewares, gardening tools and books saw significant boost this year as more consumers are interested in giving these items as gifts.

source: NRF