What’s popping up in New York? A first for this digital design brand

2022.08.09

DENVER — Online interior design resource Havenly opened its first New York pop-up showroom and design center this month.

The digitally native brand has been on a growth kick, including a national expansion to in-person design, the acquisition of direct-to-consumer home furnishings brand The Inside, a multi-year partnership with Reese’s Book Club by Reese Witherspoon and the purchase of 3D layout and visualization technology from spatial computing company Occipital.

The 1,000-square-foot pop-up in Nolita is designed by a team of Havenly interior design experts led by Vice President of Creative and Design Shelby Girard. Customers will be greeted with the latest styles in home design including products from the Havenly x Reese’s Book Club collaboration collection, a wall of fabric samples from The Inside by Havenly and a curated blend of Havenly products to match every visitor’s design style.

“As we’ve scaled our best-in-class product experience over the last year — from launching our in-person design services in key markets like NYC to our acquisition of custom furnishings brand The Inside — it felt like the perfect time for Havenly to open its first ever New York pop-up showroom and design space,” says Havenly co-founder and CEO Lee Mayer. “While we are a digitally native brand, we’re also super excited to bring our premier design services to an in-person showroom, allowing our customers to interact with design in a new and exciting way.

“Havenly designers complete hundreds of thousands of designs for our customers, and in doing so, they learn so much about what works for different spaces, styles and price points. Our popup will feature many of Havenly’s exclusive products for purchase, as well as the opportunity to meet in-person with a design expert, or to get started on a Havenly design project.”

The Havenly pop-up showroom located at 21 Spring Street at the corner of Elizabeth and Spring Streets and will be open through late November.